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Shawna Cooley

Creative Brand Director at Opensense

Shawna Cooley is the Creative Brand Director at Opensense, where she owns the company’s brand identity and creative strategy across all customer touchpoints. She leads visual systems and creative direction that ensure the brand is consistent, credible, and built to scale. Shawna partners closely with product, customer success, and executive leadership to align brand execution with business outcomes.

Recent Articles by
Shawna Cooley

Why Outlook Plugins Fail for Email Signature Management
Email Signatures
Microsoft 365

Why Outlook Plugins Fail for Email Signature Management

Outlook plugins for email signatures create more problems than they solve. Learn why server-side signature management is the enterprise standard.
March 1, 2026 by Shawna Cooley
How to Add Email Signatures to Shared Mailboxes in Office 365
Email Signatures
Microsoft 365

How to Add Email Signatures to Shared Mailboxes in Office 365

How to manage email signatures for shared mailboxes in Office 365. Native limitations and how server-side solutions handle shared mailbox signatures.
March 1, 2026 by Shawna Cooley
How to Set Up Organization-Wide Email Signatures in Microsoft 365
Email Signatures
Microsoft 365

How to Set Up Organization-Wide Email Signatures in Microsoft 365

Set up organization-wide email signatures in Microsoft 365. Compare native transport rules, PowerShell, and third-party tools for centralized signature management.
March 1, 2026 by Shawna Cooley
Opensense vs WiseStamp: Enterprise vs. SMB Email Signatures
Email Signatures
Comparisons

Opensense vs WiseStamp: Enterprise vs. SMB Email Signatures

Opensense vs WiseStamp comparison for 2026. See how these email signature platforms differ for enterprise teams vs small businesses on features, deployment, and scale.
March 1, 2026 by Shawna Cooley
Opensense vs Exclaimer: An Honest Comparison for 2026
Email Signatures
Comparisons

Opensense vs Exclaimer: An Honest Comparison for 2026

Opensense vs Exclaimer comparison for 2026. See how these email signature platforms differ on features, pricing, platform support, and enterprise capabilities.
March 1, 2026 by Shawna Cooley
Opensense vs CodeTwo: Which Email Signature Tool Is Right for You?
Email Signatures
Comparisons

Opensense vs CodeTwo: Which Email Signature Tool Is Right for You?

Compare Opensense and CodeTwo for email signature management. See key differences in platform support, cloud vs on-premise, analytics, and enterprise features.
March 1, 2026 by Shawna Cooley
Office 365 Transport Rules for Email Signatures: What IT Admins Need to Know
Email Signatures
Microsoft 365

Office 365 Transport Rules for Email Signatures: What IT Admins Need to Know

How Office 365 transport rules (mail flow rules) work for email signatures: setup steps, limitations, and when to use a third-party solution instead.
March 1, 2026 by Shawna Cooley
Free Office 365 Email Signature Templates for 2026
Email Signatures
Microsoft 365

Free Office 365 Email Signature Templates for 2026

Download free email signature templates for Office 365. Professional, branded templates for corporate, sales, marketing, and legal teams, copy-paste ready for Outlook.
March 1, 2026 by Shawna Cooley
Office 365 Email Signature Management: IT Admin's Complete Guide
Email Signatures
Microsoft 365

Office 365 Email Signature Management: IT Admin's Complete Guide

The IT admin's complete guide to managing email signatures in Office 365. Compare native tools, transport rules, PowerShell, and third-party solutions.
March 1, 2026 by Shawna Cooley
How to Set Up Email Signatures in Office 365 (The Right Way)
Email Signatures
Microsoft 365

How to Set Up Email Signatures in Office 365 (The Right Way)

Learn how to set up and manage email signatures in Office 365. Compare manual methods, transport rules, and third-party tools for consistent branding.
March 1, 2026 by Shawna Cooley
How to Add a Signature in Outlook 365 (Step-by-Step Guide)
Email Signatures
Microsoft 365

How to Add a Signature in Outlook 365 (Step-by-Step Guide)

Learn how to add an email signature in Outlook 365: step-by-step for desktop, web, and mobile. Plus how IT admins can manage signatures company-wide.
March 1, 2026 by Shawna Cooley
Free vs Paid Email Signature Tools: What You Actually Get
Email Signatures
Comparisons

Free vs Paid Email Signature Tools: What You Actually Get

Free email signature tools vs paid software: what's the difference? Compare features, limitations, and when it's worth upgrading to a paid email signature platform.
March 1, 2026 by Shawna Cooley
Email Signature Software Pricing: What to Expect in 2026
Email Signatures
Comparisons

Email Signature Software Pricing: What to Expect in 2026

What does email signature software cost? Compare pricing models, per-user costs, and hidden fees across the top email signature platforms for 2026.
March 1, 2026 by Shawna Cooley
Email Signature Management: The Complete Guide for 2026
Email Signatures
Marketing Strategy

Email Signature Management: The Complete Guide for 2026

The complete guide to email signature management. Learn how to centralize, brand, and automate email signatures across your organization in Microsoft 365 and Google Workspace.
March 1, 2026 by Shawna Cooley
Email Signature Compliance for Microsoft 365: What You Need to Know
Email Signatures
Compliance
Microsoft 365

Email Signature Compliance for Microsoft 365: What You Need to Know

Email signature compliance in Microsoft 365: legal requirements, industry regulations, and how to enforce consistent signatures across your organization.
March 1, 2026 by Shawna Cooley
Best Email Signature Software in 2026: An Honest Comparison
Email Signatures
Comparisons

Best Email Signature Software in 2026: An Honest Comparison

Compare the best email signature software for 2026. In-depth reviews of Opensense, Exclaimer, CodeTwo, WiseStamp, and more, including features, pricing, and ideal use cases.
March 1, 2026 by Shawna Cooley
The Ultimate 2026 B2B Email Ad Banner Playbook

The Ultimate 2026 B2B Email Ad Banner Playbook

Learn how email ad banners turn everyday email sends into high-impact brand and revenue opportunities.
November 4, 2025 by Shawna Cooley
Build Sales Culture with Expert

Build Sales Culture with Expert

Marketers in the mortgage industry today use this channel (and piece of digital real estate) to conquer their biggest challenges and find wins.
August 14, 2025 by Shawna Cooley
Email Engagement Data: Why It Matters in the Mortgage Industry

Email Engagement Data: Why It Matters in the Mortgage Industry

Learn how email engagement data can help lenders, brokers, and mortgage companies strategically plan their next move.
August 7, 2025 by Shawna Cooley
How Mortgage Companies Turn an Outdated Brand Touchpoint Into a Marketing Advantage

How Mortgage Companies Turn an Outdated Brand Touchpoint Into a Marketing Advantage

See how other lenders and mortgage companies are turning simple, overlooked brand touchpoints into strategic marketing wins.
July 31, 2025 by Shawna Cooley
Unlock the Power of Email Signatures for Senior Living Marketing

Unlock the Power of Email Signatures for Senior Living Marketing

5 ways senior living brands can use email signatures to drive engagement, boost recruitment, and maintain brand consistency across every employee email.
August 8, 2024 by Shawna Cooley
Senior Living Email Signatures: A Checklist for Success

Senior Living Email Signatures: A Checklist for Success

Create impactful email signatures with our essential checklist for senior living brands to enhance credibility, connect with clients, and showcase excellence.
May 23, 2024 by Shawna Cooley
6 Ways Mortgage Companies Can Be More Strategic With Email

6 Ways Mortgage Companies Can Be More Strategic With Email

Are you a mortgage professional looking for ways to be more strategic with email? Here are a few ideas and examples.
March 21, 2024 by Shawna Cooley
Email Signature Audit for Mortgage Companies

Email Signature Audit for Mortgage Companies

Complete email signature audit checklist for mortgage companies. Discover common mistakes and best practices to ensure professional, compliant email signatures.
March 8, 2024 by Shawna Cooley
Company-Wide Email Signature Solution and Best Practices

Company-Wide Email Signature Solution and Best Practices

Learn best practices for company-wide email signature management. Discover how a centralized solution ensures brand consistency, compliance, and professional emails.
February 1, 2023 by Shawna Cooley
Building a Memorable B2B Brand - Playing the Long Game

Building a Memorable B2B Brand - Playing the Long Game

Building a memorable B2B brand takes patience. Learn why long-term brand strategies, including email signature marketing, outperform short-term tactics.
October 12, 2022 by Shawna Cooley
New Host On the Block - Jass Binning joins Growth Marketing Camp

New Host On the Block - Jass Binning joins Growth Marketing Camp

Jass Binning joins Growth Marketing Camp as co-host. Hear about her marketing career path, key lessons learned, and what she brings to the podcast.
March 8, 2022 by Shawna Cooley
8 Blogs Every B2B Marketer Should Follow

8 Blogs Every B2B Marketer Should Follow

Check out the top 8 must-follow marketing blogs that not only offer inspiration but feel fresh and offer new ideas and tactical advice, not just fluff.
September 9, 2021 by Shawna Cooley

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