The Scientific Genius Behind Vidyard's Product Led Growth Strategy

Growth Marketing

The Scientific Genius Behind Vidyard's Product Led Growth Strategy

October 19, 2021

Growth Marketing Camp, Ep. 33

Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time. Dig in!

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Karishma Rajaratnam, Growth Marketing Manager at Vidyard

Karishma Rajaratnam, Growth Marketing Manager at Vidyard

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