How to Be an Agile Marketer and Pivot in Hard Times
Growth Marketing Camp, Ep. 2
If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them.
In the 2nd episode of Growth Marketing Camp, Bobby Narang sits down with CMO of Lionbridge, Jamie Punishill who was responsible for completely shifting the company’s marketing strategy to focus on the one thing that he believes should matter most to marketers: Revenue. Learn about the recent growth marketing campaign that helped Lionbridge scale their business amid the challenges presented by the pandemic.
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