Opensense + Marketo Integration

Connect Marketo's marketing automation data to employee email with Opensense. The integration enables real-time 1:1 targeting of email ad banner campaigns based on Marketo contact attributes, lead scoring, and program membership.

What You Can Do

• Real-Time Targeting: Use Marketo lead scores, segments, and smart lists to determine which banner ad each email recipient sees
• Automatic Lead Capture: When recipients click a banner, Opensense captures their information and syncs it to Marketo as new leads or activities
• Campaign Coordination: Align email signature banner messaging with active Marketo programs and nurture streams
• ABM Integration: Leverage Marketo ABM data to target named accounts with personalized email content across your sales team's outreach

How It Works

1. Connect your Marketo instance to Opensense
2. Build targeting rules from Marketo fields, lists, or program membership
3. Opensense applies personalized banners and signatures to every employee email, server-side
4. Click and engagement data syncs back to Marketo for attribution

The integration works alongside Salesforce so your sales and marketing data stay aligned across both platforms.

Related Resources

• Email Ad Banner Campaigns: Run targeted campaigns in every employee email
• Email Signature Management: Centralize and brand every signature
• Case Studies: Real results from Opensense customers
• Book a Demo: See the Marketo integration in action