Email Ad Campaigns
How Snowflake Scaled it's Complex ABM Program with Opensense + RollWorks
Industry:
Software
Size:
Enterprise
Use Case:
Email Ad Campaigns
Goals
Launch Targeted Email Ad Campaigns
that align with Snowflake ABM strategy
Integration
with RollWorks ABM Platform
Unified Branding
and control across employee email
Simple, Centralized Management
of signatures and ABM email ad campaigns
Exceptional and Reliable
customer support
Seamless Transition
and onboarding experience
Products Used
Email Ad Campaigns
CONNECT WITH US
Snowflake achieved a 4.82% click-through rate with 287,713 impressions for their Data Cloud World Tour Event email ad banner campaign. By integrating Opensense with their ABM strategy, Snowflake could launch targeted, sender-based campaigns and leverage employee email as an ABM channel to drive event registrations and post-event engagement.
Related Resources
- Email Ad Banner Campaigns: Launch targeted ABM campaigns through employee email
- Employee Email as an ABM Channel: Scale your ABM program with 1:1 email
- How to Measure the Effectiveness of Email Banners: Track impressions, clicks, and campaign ROI
- Email Signature Management: Unify branding across your entire organization
- Book a Demo: See how Opensense can work for your team
- More Case Studies: See how other organizations use Opensense
You can make quick wins happen often. As we move through the year, we can share different pieces of content, videos, blogs, eBooks, guides, and then we can easily see what kind of content gets the most impressions and engagement.
Rosa Yoo, ABM Marketing Manager at Snowflake
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