Email Tracking & Analytics

C3 Metrics Speeds Deal Closes 28%, Grows Prospect Engagement 31%

Industry:
Software
Size:
Small
Use Case:
Email Tracking & Analytics
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C3 Metrics case study header image

What

C3 Metrics

Achieved

28%

With Opensense, the C3 Metrics sales team has been able to reduce the time required to close a major deal by 28%, on average.

31%

Prospect engagement with emails has increased by roughly 31% due to the ability of the C3 Metrics team to identify the perfect time to contact and warm-up prospect accounts.

Goals

Cross-Device Signature
functionality across mobile and desktop
No-plug-in Architecture
so sales reps didn’t need to manage installs
Detailed Email Analytics
for how prospects were interacting with emails
Uniform Email Signatures
that were easy to manage and looked professional

Products Used

Email Tracking & Analytics
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With Opensense, the C3 Metrics sales team has been able to reduce the time required to close a major deal by 28%, on average. By leveraging email tracking and analytics, the team gained detailed visibility into how prospects were interacting with their emails, enabling them to contact leads at the perfect time and grow engagement by 31%.

Related Resources

The data that Opensense provides - not only that an email was opened but by whom, where, on what device and what was read, is vital to any sales process.
Jeff Greenfield, COO at C3 Metrics
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