Email Ad Campaigns
Email Signatures

Akumin's Unifying Brand Story with Opensense

Industry:
Health Care
Size:
Enterprise
Use Case:
Email Ad Campaigns
Email Signatures
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Akumin case study header image

What

Akumin

Achieved

4,000 employees

4,000 Akumin employees leverage Opensense to unify brand identity, promote events, nurture customer relationships, gain Akumin significant brand exposure, and add substantial value to marketing campaigns.

5.66%

5.66% click-through rate with 51,840 impressions for Akumin’s RSNA 2023 - Leading Through Change Event email ad banner with the goal of driving Akumin booth visits.

Goals

Cloud-based centralized
email management solution
Standardized email signatures
company-wide
Launch sender-based
banner campaigns
Total email compliance
and control
Brand consistency
across company email
Manage multiple brands
within a single solution

Products Used

Email Ad Campaigns
Email Signatures
CONNECT WITH US

4,000 Akumin employees leverage Opensense to unify brand identity, promote events, nurture customer relationships, gain Akumin significant brand exposure, and add substantial value to marketing campaigns. By deploying email signatures and email ad banners across the entire organization, Akumin turned everyday email into a powerful brand consistency and demand generation channel.

Related Resources

As marketers, we often focus on generating leads and brand awareness through external sources. Yet, we underestimate the daily impact of our team's email interactions. Multiply those hundreds of emails in any inbox by our 4,000 team members, that's substantial brand exposure. These emails foster a warm customer relationship, offering tremendous value in brand recognition. Pair that with timely promotional banners, and you get enormous internal and external value. Opensense is a stellar add-on and asset for any marketing campaign.
Lisa Borg, Senior Vice President, Marketing
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Opensense G2 Winter 2026 awards for High Performer, Best Support, Best Meets Requirements, Best Results, and Leader in email signature management
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